Advertising Design

About the Program

Advertising Design (Open to Grades 11, 12 & Adults)

Designing for business and industry.

What is Advertising Design?

Design is both a verb and a noun. It is the beginning as well as the end, the process and product of imagination.

An advertising designer is a communicator: someone who takes ideas and gives them visual form so that others can understand them

The designer uses imagery, symbols, type, color and materials-whether printed or on-screen to represent the ideas that must be conveyed; and to organize them into a unified experience that is intended to evoke a particular response.

The advertising designer's purpose is typically defined by client-it’s service paid for by a company or other organization-rather than generated from within the designer. A advertising designer needs to be prepared to work in the business world doing presentations and other people skills.

Advertising Design is the skill of applying art and communication to the needs of business and industry. This course teaches students how to arrange images and text to communicate a message for printed or digital documents.

Learn how to apply the principles of design to create ad campaigns, logos, stationary, product packaging, t-shirt designs and much more which is used in business. Students will learn to utilize classroom computers, digital cameras, scanners, laser printers and wide-format printers along with graphic software which include Adobe Creative Suite (InDesign, Photoshop, Illustrator, Dreamweaver).

The Advertising Design Program is a two-year training program for high school juniors, seniors and adult students. The program is designed for students who wish to gain fundamental design and layout skills to go to work in the field of Advertising Communication.

Students also learn the business side of the advertising industry by planning, creating and implementing a design to meet client objectives and to follow budget and time constraints.

Job Opportunities Include:

Advertising
Advertising Designer
Creative/Art Director
Printing and Publishing
Multimedia Presentations
Photography

Daily Schedule

Semester 1		Semester 2
1st	Plan Time	1st	Plan Time
2nd - 4th	Advertising Design 1 & 2	2nd - 4th	Advertising Design 1 & 2
Lunch
5th - 7th	Advertising Design 1 & 2	5th - 7th	Advertising Design 1 & 2

Grading Policy

Evaluation:

Students will be evaluated on written tests, lab assignments, and assigned design projects and notebooks.

A– 90 – 100 % – B– 80 – 89% – C– 70 -79% – D– 60 – 69% – F- 0 – 59%

Grades are calculated by weights 50/40/10 for more information please refer to the WCC handbook.

Make-up policy:

Every day a student is absent they will have an equal day to make up the assignments.

Advancement to Advertising Design II

Students must maintain a C average to advance to Advertising Design for the second year.

Teacher

Mrs. Donna Groves

This course is a 2-year course that includes Advertising Design & Photography.

This class is well-suited for students who have an interest in the visual arts.

Hello from Mrs. Groves at WCC.

I am a passionate artist: photographer first. I love taking photos, especially senior photos. My passion runs deep - I first started my career as a magazine graphic designer & layout artist. Following that, I had a 13-year career at Vivid Impressions Photography Studio. In 2014 I went part-time with my photography and began a rewarding teaching career at Waynesville Career Center (WCC). This allows me to teach new designers and digital artists magazine design, photography, page layout, and much more!

My career began with training through CTE education at then (WTA), and now I teach the very SAME class I took as a JR & SR in high school. I have owned and operated two creative industry businesses; trained and managed a great team of employees, and extended my knowledge through additional education. I attended UCM'S career education program, Drury for art education, and am currently finishing my marketing degree at WGU. I look forward to partnering with this year's students and community members to make a lasting impact through innovative designs.

Phone: 1-573-842-2500

Email Mrs. Donna Groves

Degrees and Certifications:

CTE Educators Certificate from DESE
Art Education - continuing
Marketing BA - continuing
PPA Certified
PPA Member
SGIA Member

Net Price Calculator